Sainsbury's plans to halve plastic bag usage

Sainsbury's has revealed that it is opting for the carrot instead of the stick approach to reducing plastic bag use, in contrast to chains like M&S who plan to bring in a charge.

With the aim of cutting down plastic bag usage by 50%, Sainsburys will instead reward shoppers who re-use their bags with a variety of different incentives. Chief executive Justin King said: "Sainsbury's does not believe that charging for single-use bags is the only answer or that it is the most likely way to achieve lasting benefit for the environment.

[via The London Paper]

"Forcing customers to make a decision they don't fully understand is not the best way to achieve sustained behavioural change. This requires a series of actions to help customers to reduce, reuse and recycle."

"Starting this weekend we will test a number of new initiatives to find out what engages and helps people to reduce the number of bags they use."

"Since last April we believe we've given away more free bags for life than any other retailer. We now need to help customers remember to re-use them to really make a difference on this issue and achieve a 50% reduction in disposable bag use."

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