Lindsay Lohan is new face of Visa Swap
I can't say I'd have had Lindsay Lohan pegged as the new face of ethical fashion, but word on the street is that she's to promote the forthcoming re-launch of Visa Swap; the upmarket clothes swapping pop-up shop that made its first appearence in London last year.
Those taking part in Visa Swap drop off their old designer and high quality clothes at designated drop-off points, which are then exchanged for credits on an exclusive Visa Swap chip card. Lohan's role will be to appear in a series of ads for the campaign dressed in vintage clothing.
[Via Ecorazzi]
Related: Visa swap: a new concept in clothes shopping
