Google backs out of green search initiative
Here's a bit of sad news amid all the celebration: Google has ironically picked Earth Day to pull out of Ecocho, a new green search engine that was successfully launched just seven days ago in the UK and across 14 countries.
At this stage it's unclear if the action by Google is a permanent one but the decision has bewildered the site's founder Tim Macdonald, who created the site to make a positive impact for the environment: "It was a total surprise and shock to us. When you consider we were on track to post a million website visits and purchase enough carbon credits to plant more than 1000 trees in our first month, it's a huge disappointment."
Yahoo, meanwhile, remains on board. But will Google be back to revive its treehugging image?
