Eco-warriors know the best lightbulbs... are switched off. Second best are those both low on the power consumption and long lasting, which provides the double whammy of energy saving from the bulb itself and from disposal / recycling processes. Toshiba's new Neoball-Z Real Pride bulbs address both these issues and ditch the common fluorescent corkscrew shape.
That might ruin the effect of your ice-cream lamp holders, I guess... Still, their lifespan is rated at 12,000 hours; that's 1.2 times better than equivalent products and 12 times better than a regular bulb. Energy use clocks in at 10 watts and warm white, day white and daylight colours will be available for an as-yet-unconfirmed price on the 1st of July.
[via Gizmodo]

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