Nvohk: community managed, eco surfwear
Our US-based trendhunters over at Shiny Style alerted me to eco-friendly clothing line Nvohk (pronounced 'invoke'): they're an independent surfwear label with a unique method of finding funding.
Calling itself the first "community managed, eco-friendly, surf-inspired clothing company," the brand calls upon customers to chip in $50 a year to fund the clothing line and participate in business decisions, and 10% of all these profits go to environment charities. In return, community members receive reward points based on profits redeemable for Nvohk clothing, and a 25% discount on the clothing, and essentially, they run the company! This may sound bizarre, but a surprising 1,900 people have already signed up since December.
