Eat right for your age with Alara Wholefoods

Did you know you could get breakfast cereal specially tailored for your age group?

Alara has this market covered with its 'Lifestage' range, with cereals for your 'growing years', 'blooming years' and 'prime years'; each with exactly the sort of nutritional goodies you most need at those stages. All mueslis are organic, but there is also a fairtrade variety spiced with cinnamon and honey.

I hadn't heard of Alara, or indeed any of their interesting mueslis until now, but the company is clearly one to watch, since it scooped the Green Business of the Year prize in last week's Fast Growth Business Awards -- pretty good going, when it transpires that the company was started in a squat!