RSPCA and Wildlifeworks create animal friendly dress

Fashion and animal welfare have always had a turbulent relationship, but UK fashion house WildlifeWorks has been working with the RSPCA to redress the balance and "design a dress that puts animal welfare at the top of the fashion industry agenda". Basing the company philosphy upon consumer-powered conservation, CEO Andrew Smith created the ethically-made dress after winning Fashion Retailer of the Year 2007 at the RSPCA Good Business Awards.

Having debuted during London Fashion Week as part of their "global traveller"-inspired A/W '08-9 collection, the RSPCA dress is a concoction of delicate georgette silk and chiffon. It go on sale for £350 from mid-July, £40 of which is donated to the RSPCA. A further 3% of total sales will go towards funding WildlifeWorks' eco-factory and wildlife sanctuary in Kenya. What do you think of this example of high fashion with a conscience? [Via Catwalk Queen]

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