New Pepsi drink will be 'all natural'
Cola drinks are surely the epitome of the 'obscure' ingredients culture that is now being somewhat re-thought in the food and drinks industry. Nobody knows what goes into the drinks, and for over a hundred years, that's the way we've liked it. The more secret the recipe, the more we hankered after that elusive taste.
But Pepsi is about to change all that with the launch of a new variant on the cola that will contain all natural ingredients; the sort you might have lying around in your kitchen. 'Pepsi Raw', which will be the first new Pepsi recipe to launch in more than ten years, will list all its ingredients clearly; they include apple extract, plain caramel colouring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water.
The drink is said to be 'paler' than its popular predecessor, and will launch initially in the UK.
[Via Spluch]
hmmm. interesting. it seems like they're already missing the mark, however, by calling it "all natural" whilst listing an ingredient of artificial coloring...
do you have a link to this story? i'd like to read more.
Posted by: Jeffrey | February 13, 2008 4:59 PM