Green bandwagon: Cadbury's unveils its 'good egg' for Easter
Cadburys continues in its quest to redeem itself on the green front by bringing out a boxless 'eco egg' this easter.
Dispensing with the mounds of cardboard that usually encase its easter eggs, Cadbury will be selling Mini Eggs, Dairy Milk and Dairy Milk Caramel easter eggs in foil, with moulded plastic casing. Is that really any better for the company's carbon footprint? Mark Barthel, of packaging campaign and consultancy group Wrap, would agress, and said: "This is good news for both the consumer and the environment but also for Cadbury, as cutting waste also means cutting costs."
[Via the Guardian]
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Comments
Haven't Cadbury's missed the point a bit here?
The whole anti-packaging issue is based on reducing the items going to landfill.
What do Cadbury's do? Remove the recyclable cardboard packaging to leave us with a big chunk of moulded plastic that probably cannot be recycled and isn't biodegradable.
Well done Cadbury!
Posted by: James Delaney | February 18, 2008 1:58 PM
Could not agree with the previous comment any more. What a joke - this is not a green policy by Cadbury. Also bare in mind how they source their chocolate in the first place - what would be much more ethical is paying a proper price for the cocoa and putting something back into those communities they buy from. yet another example of big business jumping on the green bandwagon. Also I must say it is also rather lazy journalism from Hippyshopper - seems all too easy to simply churn out this stuff without really thinking about it.
Posted by: Matt Smith | February 18, 2008 7:46 PM
Aaaw, I really thought this was going to be fair-trade chocolate. But nope, just greenwashing. I agree with the other commenters. This is helping the landfill how?
Posted by: Danika | February 18, 2008 11:55 PM
I agree with the other comments. This is such bullshit.
Absolutely typical for these faux green times that we live in.
Boycott all eggs and give Fair Trade bars instead.
Posted by: Nate | February 19, 2008 12:45 PM
A quick examination and survey while out to buy lunch...
These Cadbury Eggs could well be the greenest as I saw some wrapped only in foil that were just sat loose on a moulded plastic tray (on the shelf) which looks to be part of the packaging that they were shipped in. This is to position them evenly on the shelf and is a lot less plastic than normal. The foil was broken on some, so I don't really see customers buying these in preference to the 'shiny & perfect' ones in big boxes.
My 'Greenest Egg (in a box) Award' goes to 'Dubble'
Cardboard box and foil wrapped fair trade egg with bar.
The point of most Easter Egg packaging is to make the egg look as large as possible while held in plastic suspension. This also now apparently involves tilting the egg to make it appear bigger with no regard given to any economy of packaging.
I left the shops pretty disgusted at what I had seen. Every year the boxes and amount of plastic gets bigger.
Posted by: Nate | February 19, 2008 2:09 PM
Unless I have avoided these gooey eggs for too long, they must be sold differently in the United States.
Cadbury eggs have been sold with only foil wrappers in the states as long as I can remember (I'm 28). They are "displayed" in a cardboard box that's about 2.5 inches deep, 4 inches wide and 10 inches long. There isn't any plastic packaging to my knowledge.
I think it's funny how one company will package/market products differently from country to country when many of us are demanding the same thing, in this case less packaging.
I agree with others here, Greenwashing is a seriously irritating issue.
Posted by: Jennifer | February 21, 2008 3:01 PM
Hi Jennifer
I think what you're refering to are Cadbury's Creme Eggs, which do indeed come wrapped in nothing but foil here in the UK.
But I'm talking about the really BIG easter eggs that we have here every spring - some the size of a football! Maybe it's just a UK thing? I'm not sure...but they are generally encased in a load of protective plastic and card.
Posted by: Abi | February 21, 2008 5:05 PM
Who cares? to hell with recycling
Posted by: Jeff | March 14, 2008 2:01 PM
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