I hope I don't have too much egg on my face for getting the wrong end of the stick on this one, but it seems I gave Cadbury's a bit of an unfair press yesterday...
As has been widely reported, Cadburys has indeed opted to sell some of its easter eggs in foil, doing away with the familiar cardboard box packaging. However, the assumption that this left the eggs sitting in a polluting plastic cover turns out to be unfounded! Hippyshopper reader Nate has spotted some of the eggs in supermarkets, and points out that the only plastic involved in the new-style packaging is used to keep the eggs stable on the store shelves, and is not encasing each individual egg. Thanks Nate for pointing this out to us! Of course, there is still no organic or fairtrade chocolate being used in any of Cadbury's eggs, but props to the purple people for choosing a solution that is undoubtedly greener.
Related: Hippyshopper's ethical egg guide
Woo! This is much better - although I guess the supermarkets won't be too happy as their shelves will be much less organised and I'm sure they'll end up with more than a few broken eggs!
Even so, i'd like to see more of this from suppliers. Congratulations to Cadbury's for being the first.
Fairtrade as the perfect name. And I like them - and I consume their products. But I have a few issues with them. They are not as perfect as their name implies. More on My Beef with fairtrade at http://angryafrican.wordpress.com/2008/02/21/my-beef-with-fairtrade/