Sexy and stylish eco-friendly lingerie is nothing new (hello, Enamore!), but fashion blogs are finally cottoning on to the fact that sustainably produced, quality underwear is 'hot', and so much better all round than those 'five pairs for a fiver' sets from the supermarket that quickly lose their elasticity and disintegrate in the washing machine.
I'm off to discover for myself how far the green underwear phenomenon has come on Wednesday, when Figleaves launches its first eco-friendly range, 'Greenleaves'. But in the meantime, here are a few more sexy, sustainable brands that the current interest in eco lingerie has brought to my attention:
Luva Huva is a new one on me! Combining comfort with feminine style is the brand's main priority, and the site suggests they do this a treat. Each knicker is hand made with bows, frills and sometimes buttons to make a very special and unique pair of knickers to stand out in any collection
Ciel is one label I'd rate 100% for its stylish outerwear, but it turns out it's got a great lingerie selection as well. Check out these cute organic cotton hipster panties with Irish cream lace. Yummy scrum!
Urban Fox Undies from hip clothing line Doki Doki are made from a sustainable bamboo and cotton blend so you can feel virtuous while wearing their sassy undies and stockings. Urban Fox undies range in size from extra small to extra large-- yep, they're for everyone!
Eco Boudoir: Stunning, sexy and sustainable designs from a new-ish UK label. This is luxury lingerie at its finest, featuring Italian silk, delicate chiffon and even woven bamboo, which is said to be softer than cashmere!
I love eco lingerie, especially Luva Huva! I use www.saumarez.co.uk- they stock most of the ethical brands mentioned and have free p&p which let's face it at the moment makes a big difference to your pocket!