Funky new bottles as Innocent delivers on recycling promise

If you're a big smoothie fan, you'll be pleased to hear that innocent will be selling all of its smoothies in 100% recycled bottles as of next week. This follows an initial trial back in September 2007 when innocent became the first ever drinks company in the world to put 100% recycled PET packaging on the shelf.

You'll know you've got a bit of recycling history in your hand, as innocent’s logo will be changing colour and shape to resemble the well known green recycling symbol. The limited edition label will be turning shop shelves green for the last two weeks of February. The new bottles are fully recyclable at the end of life, and use 20% less plastic overall than innocent’s original packaging. In addition to using no virgin materials at all, the move will see a dramatic 55% reduction in the carbon footprint of the packaging. Way to go innocent!

Jessica Sansom, sustainability manager at innocent says “We’ve always been a business that has taken our environmental impact seriously, and this move to 100% recycled content in our bottles is extremely exciting. We created this special label as we really want to make everyone aware of the benefits that moving to recycled bottles has had for us and to encourage everyone out there to take a look at what they can do to reduce their carbon footprint. As a result of our efforts, innocent will be saving over one thousand tonnes of C02 this year which is great news for the planet.”

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