Starbuck's has announced that it will no longer offer organic milk in its outlets as of next month.
The chain cites lack of demand for the decision, claiming that "orders of drinks made with organic milk have consistently been a small percentage of total orders," according to a spokesperson. Organic milk has been an option in Starbucks' drinks since 2001, but always at an extra charge.
Many customers did opt for organic, following news that Starbucks was injecting cows with a bovine growth hormone (rBGH) to increase milk production
But a scandal erupted when research suggested that the hormone was linked to cancers in humans. However, the memo sent to Starbucks' employees on this matter stresses that this practice is no longer used: "If a customer requests organic milk, let them know that our milk is now rBGH-free."
[Via Savvy Sugar]
Well most of my hardcore hippie friends won't go to Starbuck's anyway, cos they don't do chainstores, and most of my take out coffee friends don't care if it's organic. So i can see why they don't overly care from a profit perspective.