UK's top chefs declare war on cruel chicken farming

Gordon Ramsay, once branded a 'cold-hearted animal hater' by PETA is to join fellow chefs Jamie Oliver and Hugh Fearnley-Whittingstall in a new show to air in that will expose cruel farming practices and encourage consumers to make more ethical choices when buying meat, eggs and dairy products.

The show, entitled the Big Food Fight is part of a Channel 4 season to promote healthy eating and let viewers in on the often unpalatable truths about where processed food comes from, including battery chicken farms. Coinciding with many people's new year resolve to live more healthily, the show and others in the season will promote organic, free range meat all through January. [Via Ecorazzi]

The Guardian recently reported that (as you might imagine), it's Jamie Oliver who took the animal welfare issues presented in the programme to heart more than any of his colleagues:

“Oliver will reveal to his guests some of the “hideous” ways chicken-related dishes make their way from farm to fork through a series of “shocking demonstrations”. To show the public “what happens to chickens that are sold for less than the price of a pint of beer”, Hugh Fearnley-Whittingstall will set up his own intensive-rearing chicken farm near his home in Axminster, Devon. He will be shown breaking down in tears at the plight of the unnaturally large 39-day-old broiler chicks, crying: “I can’t kill another chicken.

Comments