Which country has the greenest-minded companies?
It's like Madonna circa 1998 but this week business has gone all "Earth Mother" on us if current research is to be believed. Fresh from "the six tribes of green consumerism" now we've spotted some more research on how European business is prioritising climate issues.
Belgium is apparently the green man of Europe rating the environment in 2nd place as a business priority - ahead of profit (4th place). The UK also revealed a softer side with corporate social responsibility (CSR) and green issues ranked 3rd and 4th; customer service was number one. Yes, really.
Trends towards CSR and the environment scoring highly were seen across the board. What remains to be seen is whether business is really shifting towards a holistic view of operating or whether companies are just tapping in to customer interests. But, surely it can't be a bad thing if these issues are moved up the agenda? [DA]
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