New Fashion Conscience site is, like, totally where it's at

Fashion Conscience is a new site for the fashion-minded green that promises to provide you with "everything that's hot, totally wearable, totally green and totally wearable RIGHT NOW". It's so chic, so fashiony. that if it weren't for the green bar across the top of the site, you'd be forgiven for assuming it was about as ethical as a fox fur coat.

But don't be deceived. Browsing this very slick site, you'll find plenty of bona fide green and ethical garments, all of which have been selected for trend-awareness and style. Labels you can buy direct from the site include Ciel, Enamore, Gossypium and more. You can browse either by label or clothing type, and there's also a good range of enviable ethical footwear.

But what I found most user-friendly and original about this site was its search by trend facility. Several of the season's hottest trends have been selected (greys, metallics and high-waists), with outfits put together by the site's stylists using ethical gear from the collection.

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