Katherine Hamnett ends Love affair with Tesco
The 'Choose Love' clothing line from Katherine Hamnett will no longer be available in Tesco stores, as the designer has opted to end her relationship with the chain, citing ideological differences.
Hamnett launched the range in March. The capsule collection consisted of organic, fairtrade cotton t-shirts bearing slogans such as 'Choose Love' and 'Save the Future'. But Hamnett ultimately felt that the sentiment expressed by the garments were at odds with the morals of Tesco.
Hamnett told Drapers magazine: ‘I was initially really excited about the tie-up because I thought we could increase demand for ethical products. But I’ve come to the conclusion that [Tesco] simply wants to appear ethical, rather than make a full commitment to the range. Choose Love is only available in 40 stores and the merchandising is practically non-existent.’
[Via New Consumer]
