Howies has chosen the spiritual home of swinging London as the location for its first dedicated shop. The long-awaited boutique in Carnaby Street is open now.
Howies is a pioneer of ethical fashion, having launched 12 years ago when the concept was barely known. But its long-lasting, high quality clothes have slowly built up the brand's reputation, and business at the shop so far is going well.
[Via New Consumer]
From: BEST OF 2008: Eco-friendy and sustainable shoes