Paul Mitchell already has good ethical points for not testing any of their products on animals, but now they have taken their ethical commitments to a new level. Check out their website, Head For Change,which looks organic, feels ethical and puts its ‘people’ and ‘planet’ sections before its products, literally. They now have a new partnership with American Forests, an international non-profit organisation that preserves and grows a healthier environment through trees. Sales of Paul Mitchell’s Tea Tree range will fund the planting of enough trees throughout America and Europe to offset all carbon emissions from the brand’s manufacture and distribution. In addition, a portion of the sales will fund American Forests Global ReLeaf and WildLeaf programmes to further preserve our natural resources on a global scale. The AF parternership is in addition to other non-profit eco organizations that the company already sponsors.
Related stories: Cruelty free beauty online | Natura Organics vegan haircare
I must admit that I used Paul Mitchell products as a teenager, a time when you were defined by your hairstyle, and they are very good products. They even coped with me tragically trying to have Backstreet Boys style curtains with wavy hair (and that was a challenge).
From: BEST OF 2008: Eco-friendy and sustainable shoes