Fans of The Gruffalo will immediately recognise the penmanship of the talented Axel Scheffler who has designed the poster for this year's National Bookstart Day on October 5th. Bookstart is a scheme funded by the Government which aims to provide free books to all babies and toddlers in the UK, from the ages of zero to four. It's hoped that introducing the books at a very young age will ensure they develop a love of reading, while being stimulated and inspired. The packs are handed out at health clinics and local libraries in your child's first year, between 18 and 30 months and again at 3-4 years. In addition to free books the Bookstart bag contains useful information about childcare, book labels, and vouchers for money off buying books.
National Bookstart Day celebrates this, by promoting the scheme and holding events around the country. For more information you should contact your local library.
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