A world first for Innocent with 100% recylced plastic bottles
Innocent drinks has announced that it has developed a new type of bottle, made from 100% recycled material, the first of its kind in the world. The plastic bottles are already available on the shelves in four of Innocent's recipes: strawberries & bananas, pineapples, bananas & coconuts, mangoes, guavas & goji berries and pomegranates, blueberries & acai.
In addition to using no virgin materials at all, the move will see a dramatic 55% reduction in the overall carbon footprint of the drinks. Earlier this year, innocent was one of the first three companies to sign up to the Carbon Trust scheme, which assists companies in lowering their carbon footprints. The bottles are fully recyclable at the end of life, and use 20% less plastic overall than innocent’s original packaging.
The move will no doubt come as great news to fans of the fruit smoothies, since the company, which has always championed environmentally-conscious and ethical solutions where possible, had been seeking a viable resolution to the problem of plastic packaging for some time.
Friends of the Earths' Mike Childs praised the development, saying: "This food & drink industry first demonstrates that carbon saving is possible if businesses choose to work at it. innocent are clearly leading the field in reducing their carbon footprint and their pioneering work on developing and using a 100 per cent recycled bottle will hopefully be followed by others.
