Yay or nay: Do you trust ethical fashion?
It seems that quite a number of us don't trust ethical fashion. A new survey has revealed that 45% of shoppers are skeptical about ethical claims made by high-street retailers, despite a significant rise in fairtrade and eco-fashion. The study, conducted by TNS Worldpanel Fashion, has found that customers are still not convinced when stores claim that their products are ethically made. However, a further 59% of those surveyed felt that ethics are important in fashion and play a vital role in what they buy.
"There is scepticism about ethical fashion on the high street because there is often a lack of transparency, particularly with organic cotton where there is no legislation," said People Tree founder Safia Minney.
Do you trust ethical fashion on the high-street? Do ethics play an important factor in what you buy? Tell us what you think by leaving your comments below [Via Catwalk Queen]
I'm really curious to find out what consumers think about this. I am starting an online retail store that sells socially responsible fashions (fair trade and/or locally produced), and I want to know how to be a place my customers can trust. So far I am going for honesty and transparency, letting customers know all I know about a product, including any details that aren't so eco-friendly.
Posted by: ghia | August 23, 2007 12:02 AM