Jordans Cereals re-launches the entire organic range

Everyone's favourite natural cereal company Jordans has just revitalised its organic range, with a re-launch of all products to coincide with Organic Fortnight in September.

As well as the funky new retro-look on the boxes, changes to the breakfast goodies will include new eco-friendly packaging, and any plastics used will now be biodegradable. This follows three years of development and Jordans also aims to make its organic bags fully compostable by the end of the year. All cardboard it uses will continue to be both recycled and recyclable.

A new system of symbols will also appear on the packets to outline the cereals' green credentials. So for a healthy, environmentally-sound cereal, look out for the new range from next month!

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Comments

I enjoyed your Organic jumbo oat porridge last year, but cannot find it in supermarkets this year. Regarding muesli, you do not seem to make a really good OAT [NOT WHEAT] muesli with fruits and nuts minus sugar and salt, which could be considered really healthy and enjoyable. No need to add sugar as the fruits have their own natural sugar content.
All the varied muesli you make uses wheat in one form or another, has added sugar or honey, and I have to say that the 'clustered cereal' is really too sweet also.
Marks and Spencer have been selling a luxury organic muesli recently which was lovely, but they have stopped selling it. I wonder did you make it for them ? Anyway, I would appreciate your comments as I cannot be the only customer wanting the above mentioned product.

Kind regards, Celia Garvey

Posted by: Celia Garvey | August 31, 2007 1:02 AM

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