It's hard enough trying to stay healthy in this age of fast food without our staples being filled full of fat. That's why Howies have invented Doh Boy...an unlikely looking superhero whose mission is to stop our bread manufacturers filling the simple loaf with nasty fats. It's something which has been going on since the 60s when bread makers realised it would help increase shelf life, texture and ultimately profits. In some cases three slices of popular brand breads contains the same amount of fat as a chocolate bar! Most of us don't even realise it's in there and continue to enjoy the humble loaf in blissful ignorance.
Doh Boy not only serves as a stark reminder that our kids are getting fatter and fatter, he's also pretty useful as his packaging doubles up as a bread tin so you can bake your own loaf sans fat. Keep your eyes peeled for Doh Boy campaigning outside your local supermarket, and if you want one of your very own he'll cost you £50 from Howies.
From: BEST OF 2008: Eco-friendy and sustainable shoes