Birdseye - famous for their fish fingers, have announced that by September they will reduce their cod catch by 4000 tonnes (more than 2 million fish). The frozen food giants plan to replace 18% of their cod with Alaskan pollock fillets, sourced from Marine Stewardship Council certified fisheries, thus reducing their dependency on an ever dwindling supply of fish. UK stocks of cod remain 'below safe levels' according to Tom Pickerell, fisheries policy officer for WWF, who has welcomed the move by Birdseye. "It's a brilliant move and we can only say well done to Birds Eye," he said. "It's taken years for people to realise that fish stocks are renewable forever if they are managed properly, and it seems that message is finally getting through."
From: BEST OF 2008: Eco-friendy and sustainable shoes