Ethical fashion gets glamorous with Marc Bouwer

When a top fashion designer like Marc Bouwer goes ethical, you just know vegan fashion is making it big on the catwalk. Bouwer is known as the man that dresses celebrities like Angelina Jolie, Paris Hilton, Shania Twain and Mariah Carey, his creations add glamour and style to many red carpet events around the world. Bouwer stopped using fur, leather and wool for his collections once he became aware of the horrific conditions the animals were kept in. Thanks to PETA (People For The Ethical Treatment Of Animals) he saw videos of animals being subjected to the most painful and barbaric treatment, such as conscious cows having their hooves and lips cut off so their skin could be pulled from their bodies.

This is not an unusual practice in the world of animal farming, this is not some rare occurrence, animals are routinely kept in conditions that cannot be described in any other way but torturous.
Bouwers 100% animal-free clothing line ‘Imitation Is Life’ premiered at New York Fashion Week. Bouwer proved that fashion does not have to be part of the animal trade, fashion can be as glamorous and exciting and beautiful without the cruelty. Hopefully more designers will follow and distance themselves from cruelty and make an ethical statement as well as a fashion statement.