Another wrist-slap for Tesco...Can supermarkets really 'do' local?
Watch out shoppers trying to get into local produce; it has been revealed that über-market chain Tesco has been being a bit liberal with the truth when it comes to labelling products as "locally sourced".
Friends of the Earth administered another ticking off to the chain, pointing out that milk marketed as 'local' had in fact been trucked in from distances of 150 miles in some supermarkets. It held up the example of the chain's 'Heart of England' variety being sold to well intentioned customers in Hereford, which originated in dairy farms in Lincolnshire and Derbyshire. The labelling, they say, is misleading customers and needs to be reviewed.
Which begs the question, how possible is it to be genuinely local-sourced produce in a supermarket? If in doubt, bookmark this useful site which tells you all you need to know about farmer's markets near you, where the food's origin is a bit more easy to trace.
