AnyJunk’s boss, Jason Mohr, tells Hippyshopper why he binned a high-earning career in corporate finance and recycled himself to start an eco waste collection company. The qualified solicitor, who has an MBA, set up ANY JUNK?, which diverts more than 40 per cent of the junk it collects from landfill, winning a number of green awards for its recycling efforts. The company is famed for composting Skoda’s giant cake used on their recent Fabia advert.
“I started the business to have fun, to prove I could do it, and to create something that I would be proud of. I didn’t set it up to save the world...
"As a kid I always thought money was what success was all about, but unless you’re completely broke, it just isn’t. That’s not to say I don’t want to make money with ANY JUNK?, it’s just that (despite what you see on The Apprentice!) there is definitely room in business for values beyond being ruthless and maximising short term profit.”
“Getting people to pay a bit extra to cover our costs of disposing of junk in the most environmentally sound way possible.”
“High – Winning the UPS Award for London ’s Best Local Business and being given a four-week radio campaign on Capital FM as our prize.
Low – closing the office doors on Christmas Eve in our first years’ trading and having not one booking in our diary for the following year.”
“We don’t have a set of ethical rules, we just try our best to do things in a way that we’d like them done to us. My goal is to build a business that everyone who comes into contact with has only positive things to say.”
“Make sure your business model stacks up financially and not just ethically. “
“That I waited so long to do this”