Ditch the plastic bags: Plastic Ain’t My Bag Campaign
UK consumers use around ten billion plastic bags a year and each of these takes 500 years to disintegrate. Still this hasn’t put too many people off using them. Despite the whinging about Anya Hindmarch’s bags and the fact that most people are undeterred in their usage of plastic carrier bags, the We Are What We Do movement, behind the, I’m Not a Plastic Bag’ Bag, are determined to banish our plastic foes.
Their endeavour correlates with the initial action in their best-selling book, Change the World for a Fiver, which is to turn down the offer of a plastic bag in the shops. Now they have stepped up with the Plastic Ain’t My Bag campaign, where retailers can stick a logo in their window, to indicate to shoppers that if they would like a plastic bag, they will have to ask for one. No more hand outs!
The campaign launches on 14th June and shops such as Dermalogica and Virgin have already signed up for it. Perhaps one day asking for a plastic bag will be a cause for great embarrassment, where other shoppers look on in disdain at the individual in question. However, I don’t think most people care enough about the environment to stop using plastic bags completely. We will have to wait and see!
[via New Consumer]
