It seems that Asda are attempting to boost their green credentials (yet again) by introducing fully compostable packaging for a range of their CDs. The initiative, in conjunction with Universal Music, sees more than 84,000 of their best selling discs available in 'Ecopac' packaging. This means instead of hard plastic cases and inners, the CDs come in 100% recycled paper foam, which is fully compostable, and can also be recycled alongside regular newspapers and magazines. In addition to this, no booklets are available with the CDs, instead you can download or browse them online at Universal Music's website. Research shows that over 25% of packaging is thrown out within the first 12 months of purchase. Over 2 million of the eco friendly CDs have been purchased in the US since their launch six months ago.
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