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Supermarket queues prompt US designer to make 'I'm not a smug twat' bag

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After all the hoo-ha about the "I'm Not a Plastic Bag" came the inevitable backlash, and now the humourous send-up. Marissa Vandersee, a California-born market trader is selling her "I'm Not a Smug Twat" bags for £15 "I came up with the idea when I saw reports of people queuing at Sainsbury's. I don't understand why anyone would want to queue for hours just to get their hands on a bag. It seems crazy."

[Via Catwalk Queen]

Vandersee makes her bags herself and sells them at London's Brick Lane and Broadway markets: "They're supposed to be ethical and yet it turns out they're exploiting people. My bag might be a bit more expensive but the only cheap labour I'm exploiting is me. She added: "I also support local sourcing and production. My fabrics are sourced in Northern Ireland, England and Italy, while they are produced in London and Wales."

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