The man behind the Fresh & Wild organic foodstores is launching his own natural range of skincare products called Nude. Bryan Meehan has created a range of products that are ethically sourced and manufactured, organic and free from possibly harmful chemicals. The entire range of cosmetics and skin care products has been developed to be effective and appealing without compromising the natural and organic nature of the ingredients. The ethos behind the range is to produce commercially acceptable products that are popular because they work well, rather than because they are eco-friendly and organic. Which is a reversal of most such products that are sold on their green credentials primarily.
Every detail is thoroughly thought out, from the ingredients and manufacture to the packaging and distribution to be as ethical and eco-friendly as possible. There is minimal packaging, and what there is, is mainly recycled and either recyclable or compostable. The range will be available from 6th June in Harvey Nichols and nationwide from 13th June 2007.
From: BEST OF 2008: Eco-friendy and sustainable shoes