Could this be the new green 'It' bag? The reusable 'green is the new black' jute bag made from fair-trade producer is all part of the packaging at my-wardrobe.com. Launched as part of their new eco packaging, the bag comes inside an eco-friendly box. All you have to do to get one is buy something from the site (none of the products appear to be eco in any way though) and select eco-packaging at checkout.
Related: Envirosax eco grocery totes I More fashion and accessories
From: BEST OF 2008: Eco-friendy and sustainable shoes