Despite announcing moves to include an animal derivative within their chocolate and ice-cream products, Masterfoods have just made an about-face and reversed the decision. Consumer power seems to have made a big impression on the big bosses with over 6000 phone and email complaints since last week's announcement.
So, the good news is that Mars Bars, Twix, Maltesers and all those other yummy goodies will continue to be vegetarian. Hurrah! Masterfoods have apologised for upsetting consumers and says it realised it made a mistake.