Mars bars will be veggie after all, says Masterfoods
Despite announcing moves to include an animal derivative within their chocolate and ice-cream products, Masterfoods have just made an about-face and reversed the decision. Consumer power seems to have made a big impression on the big bosses with over 6000 phone and email complaints since last week's announcement.
So, the good news is that Mars Bars, Twix, Maltesers and all those other yummy goodies will continue to be vegetarian. Hurrah! Masterfoods have apologised for upsetting consumers and says it realised it made a mistake.
Related: Free chocolate for Hippyshoppers from Chocolate Organic I More food and drink I More green news
I heard that they began production with the rennet contaminated whey at the start of May, so that any products currently in the shops with a sell-by date of October or later (or maybe it was November) will contain animal products. Last I heard, the vegetarian society was waiting for more details from Masterfoods - unless I hear more, I'll be waiting until December before purchasing any of the affected products, to be on the safe side.
Posted by: Richard Boulton | May 21, 2007 10:38 AM