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Making V-signs at Mars' veggie unfriendly decision

vegetarian%20symbol.jpgBeing green doesn't have to mean being vegetarian or vegan (although there are some persuasive arguments) but I think I'm not mistaken in thinking that a sizeable chunk of Hippyshopper readers fall into one of those two camps. On which assumption, quite a few of you must now be feeling as unimpressed as I am that Mars chocolates will no longer be vegetarian from October. So other than stockpiling Milky Ways, what can you do?

It seems to me that Masterfoods had under-estimated the power of the vegetarian voice when they chose to make this untimely decision; already arch-rival Cadbury is drawing attention to the vegetarian society logo its products now carry. The society itself has thrown its weight behind the cause of retaining the rennet-free Mars bar as part of its Imperfect World campaign, where you'll find a selection of online lobbying tools to get the message through. Otherwise, you could always use the Masterfoods feedback form to express your displeasure.

Related: National Vegetarian Week 21st-27th May 2007 | No more Mars bars for veggies

Posted by Abi on May 17, 2007 in Green News, What can I do? | Permalink

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