Hold the front page: Murdoch goes carbon neutral
How’s this for a headline: “Murdoch turns his empire carbon neutral” or this: “Rupert Murdoch buys a hybrid car” Well according to The Independent both of these are true. The owner of News Corporation has turned green! Mr Murdoch is aiming to convert his world-wide operations’ carbon footprint of 641,150 tons a year to carbon neutral by 2010. As well as changing the way his organisation deals with global warming, he has the potential to influence many millions of people through out the world with his media empire. He actually wants to use his media outlets ‘to raise awareness and to stimulate action’.
There are plans put the issue of global warming into programme content. This marks a real change in News Corps strategy and given the popularity of both their printed and video material many millions of ordinary people will be made aware of the dangers of global warming in a way they can understand and relate to.
I have to say, I am amazed by this, Rupert Murdoch is probably one of the last people on earth I would expect to champion the cause of global warming. A part of me, the cynical part of me thinks this is a business strategy to boost revenues. I could be wrong. Wonders will never cease. What next, politicians becoming truthful?
