Ageing obsession
I recently did a review of Raw Gaia products and I was pleased to discover that following a recent packaging overhaul, they are taking any mention of de-aging, wrinkles, rejuvenation and such like, off their products, in a stand against the traditional marketing tactics of beauty product manufacturers.
Women are constantly made to feel inadequate about their appearance and advertising regularly reinforces these feelings, by supposing that we are all appearance obsessed. The sad reality is that many women are, because we live in a society that propagates stereotypes. We are exposed to adverts of preposterously unblemished air-brushed models and given the stark message that ageing skin is unsightly. In fact, one natural skin care company actually refers to wrinkles as being unsightly. One famous brand mentions the “fight against wrinkles” in their product blurb. Can we not just grow old gracefully?
I personally feel that we should be concentrating on our actions and the state of the world, rather than fixating on a few lines on our faces. After all, when we are dead, we won’t have faces to worry about!
According to one survey, over 90% of women are unhappy with the way they look, regardless of age. We hear about women in their early twenties or younger, opting for plastic surgery. This is a terribly sad indictment on the world in which we live.
Looking after ourselves and having healthy, nourished skin is one thing, but boiling all our success down to a wrinkle free face, is tragic. I think the world needs a wake up call. Good on Raw Gaia for setting the wheel in motion. It might be a small step, but it’s a worthy one none-the-less.
