If there isn't enough eco fashion for you to choose from already, then you must be a bit of a fussy sod you'll be pleased to hear that a new label is about to launch, taking its place in this increasingly competitive market. Ethika, available online from the summer, promises to be an exciting new range of stylish garments adhering to rigorous fairtrade principles. Using 100% fairtrade cotton from India, the label's design team is based in the UK, and collaborates with embroiderers in Pakistan.
[Via New Consumer]
In addition, 25 per cent of profits will go towards building an orphanage in Pakistan, in association with KYDS Foundation.
The first range will show between 10 and 15 boutique pieces, which will only be available through the website. They'll include a selection of chic kaftans and classic dresses made with community trade silks, chiffons and brocade fabric.
From: BEST OF 2008: Eco-friendy and sustainable shoes