Arnie says let's make green sexy!
Arnold Schwarznegger has been on his green kick again and good for him, I say. California already leads the way in US climate change and he's even converted his fleet of gas guzzling Hummers to bio-fuel and hydrogen.
According to Arnie, the key to getting people to go green is not to make them feel guilty but to focus on the positives and make green sexier. Speaking at a conference in Washington, Arnie said, "Successful movements aren't built on guilt, they are built on passion."
He also calls for an image change to rid the green movement of images of tree huggers and hippies. Instead, he called for positive marketing to make green issues more mainstream, sexy and attractive.
[Via BBC News]
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