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Patagonia recycles rivals


Last year, Patagonia wanted your underwear (so long as you were really, truly, done with it). This year, Patagonia is recycling any and all fleece into new ones, with the recycled fleeces generating only 20% of the emissions generated by creation of virgin fleece. (So yes, it's a good idea to send it to Patagonia instead of just donating it to charity, if it's gone beyond comfortable wear and into scruffy looking.) Patagonia's goal is to go all-recycled by 2010. [GT]

Patagonia offers to recycle your fleece: even if it’s a North Face one

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