The saw about the world beating a path to your door if you invent a better mousetrap was surely disproven by a lot of developments in the computer industry. Same is true in environmentalism, but Eco-Marketing is about clearing that up. Pairing corporations who have green aspirations and cash but no eco-sense with eco-mavens in a long-arms-deep-pockets situation, sectors covered range from recycling to alternative medicines, and services from research to telemarketing. [GT]
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