Sukle Advertising + Design has come up with an innovative campaign to promote water consumption awareness in Denver, Colorado. They're running billboards that are shrunk to 1/4 normal size (just enough space to say "“Use only what you need” - Denver Water", and similar messages on park benches (that are missing 3/4 of the bench, which is carrying the motif a bit far considering benches are about renewable sharing!). But the basic idea is to get positive attention, and they've done a great job on that. [GT]
Sukle Advertising + Design [via GUSH]
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From: BEST OF 2008: Eco-friendy and sustainable shoes