No Catch cod - is this the only sustainable way to eat our favourite fish?
Shetland-based Johnson Sustainable Seafoods (JSS) has launched No Catch cod, so you can enjoy the delicious white fish without indigestion from your conscience.
Reared in the Atlantic waters around Shetland, No Catch...Just Cod is the world’s first 100% organic, sustainable cod and is certified by the Organic Food Federation.
JSS puts the emphasis on best practice at its hatchery and every aspect of the fish’s welfare is taken into account.
They even offer toys such as ropes to chew on and plastic tunnels to swim and hide in. Personally, I've never imagined cod as needing toys - but I'm glad to hear they've been provided.
Don't just take my word for it, though; JSS has won a bevy of awards and accolades, including the Supreme Award at The Scottish Food and Drink Excellence Awards 2006, and a silver at the Soil Association Food Awards 2006.
Launched into UK supermarkets earlier this year, No Catch cod is also now available from Planet Organic and Fresh and Wild stores.
