Power Aware Cord glows brighter as you use more juice
Instead of the same old rubberized black power cable, the Power Aware Cord pulses brighter and brighter as you draw more electricity. Developed by Anton Gustafsson and Magnus Gyllenswärd for STATIC!, the idea is to draw attention to not only how much power you're using (in hope you'll consume less) but also that simply by seeing the electricity flow, you'll become more aware of your overall relationship with your gadgets. (The next step is not taking them to couples counselling; they already go without you.) [GT]
Power Aware Cord [via Fosfor]
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