If you've not seen American Apparel's clothes, chances are you've read about them. American is the company that says "our goal is to make garments that people love to wear without having to rely on cheap labor". It's the fashion label that actually makes clothes in America - central Los Angeles - rather than a sweatshop in China. The good news is that it's expanding in the UK and has just launched a 100 per cent organic cotton range. The new shop opens in Shoreditch on 8th August, and the organic stuff is called the Sustainable Edition and consists of splendid tees, vests (trainspotters will note the Rib Boy Beater Tank modelled in the photo), absurdly cute baby hats and thongs that would do Rio beach proud. If you're outside London, you can order from American Apparel's online shop.
From: BEST OF 2008: Eco-friendy and sustainable shoes